The Launch of Fenty Beauty – Full Review

“FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. I WANTED EVERYONE TO FEEL INCLUDED. THAT’S THE REAL REASON I MADE THIS LINE.”
-RIHANNA

Rihanna has finally launched Fenty Beauty! My hype started as soon as I saw the advert, it was full of aspirational women with different skin tones and also different personalities, it is probably the best beauty advert I’ve ever seen, the whole concept of it was very RIRI.

The brand is very high end but has the affordable price which is a surprising considering one of the most famous celebrities has launched this. You can tell Rihanna has worked hard on this brand, I mean she has come out with 40 shades of foundation and apparently more to come, I’ll be surprised if there is someone out there that hasn’t been able to find their colour match.

I only purchased 2 products at the beginning because I wanted to make sure I would be spending money on products I know I would use and I wanted to make sure the quality was good as well before I purchased more items, which I have went and done. Seriously cannot wait for whatever Rihanna brings out next.

Starting with the foundation, it has claimed to be a soft-matte, light-weight, longwear and buildable, medium to full coverage foundation, which I completely agree on. I wore this foundation twice on full days and it did not budge, it didn’t separate nor could I even tell I had anything on. The application was quite good, you have to be fast when applying it to your face, I would recommend using a brush because the consistency is quite thin a sponge will easily absorb all the product, so I used an Artis Oval Face brush which blended the foundation on my skin so effortlessly, I literally did not have to keep working with it. Once it dried which was within seconds, I did notice it did darken in colour. As you can see from my swatches above, the colour does go more warm once it has dried. You do not have to set this foundation, but me being me, I had to set it. I love this foundation, I got it in the shade 250 so for anyone who is in Nars Sheer Glow/Luminous weightless foundation in Barcelona, Estee Lauder Doublewear in Tawny or Urban Decay All Nighter Foundation in 6.0 then go for that shade, I would purchase it again and it is affordable compared to other foundations at £26.

“Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that’s covered really, really well. But then if you’re very pale or if you’re very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.” – Rihanna

I also purchased the Match Stix Matte Skinstick to conceal, correct and contour. Such a versatile product, they have a range of 20 shades to do a great job of making the skin look flawless with a light weight formula. I got the Match Stix in the shade Almond to contour but I think I’m going to have to stick to concealing with it as the shade was light, so any parts I want more coverage I will dab this on it.
However I am personally not a fan of the Match Stix, although it is very light weight on the skin, the consistency is still thick and it is too matte for me. The coverage everything is lovely but it is just not something I would purchase again. These retail at £21 each, however can be purchased in a trio, highlight, contour  and conceal.

“I wanted to create a product that would be flexible, to give you your concealer, your contour and your highlight. Match Stix lets you choose your best matches, and best of all, they’re magnetic, so they click together and are easy to find in your bag.” – Rihanna

I love the brand, it is cruelty free and I felt as though this has been the only brand that anyone can try. You can tell Rihanna has made sure this brand could suit any skintone and based on the products, the quality is so high end but affordable!

Sincerely Sophs x

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